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Connecting your own domain to your website helps improve search engine optimization (SEO).
A good domain name is not only easier for visitors to remember, but also helps search engines better recognize your website.
How to Choose a Domain Name That Improves SEO
1. Purchase a domain if you don’t have one yet.You can purchase a domain directly through Zaemit or connect one purchased from another provider.If you already own a domain, you can use it immediately by connecting it.
Buy a domain through Zaemit (internal purchase)
Connect an existing domain (external purchase)
Example company name : My Web Site
Recommended domain:

mywebsite.com
Not recommended:

mws.com
2. Use the full company name.Unless your company name itself is an abbreviation, avoid shortening it. For example, if the company name is My Web Site, mywebsite.com is easy to remember and SEO-friendly, whereas mws.com is not recommended.
Example company name : My Web Site
Recommended domain:

mywebsite.com
Not recommended:

my-web-site.com
3. Be cautious with hyphens. Using hyphens between keywords can make it harder for search engine crawlers to read your domain. Too many hyphens reduce credibility and make the domain difficult to type for visitors.
4. Check for copyright or trademark issues. Ensure that your domain name does not risk legal disputes. Before registering, check with the relevant intellectual property office or trademark authority.
Example company name: My Brand
Recommended domain:

mybrandcafe.com
Not recommended:

brand.com
5. Add relevant keywords if appropriate. If the company name alone is too abstract to show what your business does, consider adding one or two keywords (as long as the domain doesn’t become too long).
Example: If the company name is My Brand, mybrandcafe.com is preferable.
6. Make the final decision carefully. The domain name should satisfy both visitors and search engines. Since domains cannot be changed easily once chosen, select wisely.
7. Connect the chosen domain to your website.
If purchased through Zaemit, the domain will be connected automatically. If purchased externally, configure domain connection settings to apply it to your website.
Connect an Existing (External) Domain
Note
A good domain name is the first step to improving SEO. Choose a domain that is easy to remember, clearly represents your brand, and can be easily understood by search engines.
After connecting your domain, be sure to also complete your basic site settings and search engine registration.